101 Marketing Tools to Attract More Clients

This is one of a series of posts detailing more than 100 different marketing tactics and tools you can use to promote your business online or offline.

They cover everything from traditional tactics such as direct mail and advertising, through building partnerships on to personal branding and online marketing.

Click on the main headings for more information on each section.

1. Use traditional marketing tactics

• Classified Ads

• Direct Mail

• Postcards

• Yellow Pages

• Display or Space Ads

• Radio/TV/Infomercials

• Flyers

• Telemarketing

• Trade Show Booths

• Banners, and Billboards

• Circulars and Door Hangers

• Ad Magazines

• Catalogs

• Package Inserts

• Newsletters

2. Apply the power of creativity

• Card Decks and Value-Peaks

• Voice Broadcasts

• Gift Certificates

• Coupons

• Contests

• Unusual Places for Ads

• Dimensional Mail.

• Office or Waiting Room Redesign

• Membership Services

• Rewards Program

• Add Extra Amenities

• Creative Business Cards

• Novelty Items

• CD Salesletter

• Event Marketing

• Word of Mouth / Viral Marketing

• Video Brochure

• Go to the “Edge”

3. Build your personal brand

• Networking

• Volunteer

• Write a Book

• Attend Special Events

• Be an In-house Speaker

• Mini-seminars / Workshops

• Start a Talk Show

• Write a Regular Column

• Write an Article

• Teach Adult Education Courses / Seminars

4. Promote your business online

• Website

  • 12 Website Design Decisions

  • 32 Ways to Promote Your Website

5. Harness the marketing power of publicity

• Celebrity Endorsements

• Event marketing

• Sponsorship

• Community involvement

• Align With a Charity or Other Non-profit Organization

• Issue a Press Release

• Create a Newsworthy Event

• Take Time to Get to Know Your Local Editors and Publishers

6. Build strong fusion partnerships with other businesses

• JV With Your Suppliers

• Seek Out Other Businesses That Cater to Your Market

• Match Front-End/Back-End Products

• JV a Sales Force

• JV Mailings

• JV Inserts/Flyers/Circulars

• JV a Mini-Seminar or Teleseminar

• Endorsements

• JV a Consulting Back-End With a Static Product Seller

• JV a Static Product With a Consulting Back-End

• Let Them White Label You

• JV the Costs

• JV to Build Your List

• JV Anything You Need

7. Build long-term relationships with your existing customers

• Thank You Letters

• Rekindle Procrastinating Customers

• Rekindle Former Customers / Prospects

• Ask Your Customers

• Concentrate on Getting the Second Sale

• Always Act in their Best Interests

• Keep in Touch Regularly

• Make your Contact Personal

• Recognize that Satisfaction is not Enough

• Ask your Customers to Help You

• Focus on your Most Profitable Customers

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