October 2006

What we want changes overnight; what makes us want it hasn’t changed in thousands of years, nor will it change in thousands more. The serious student of marketing can learn much from early analysts of motivation. Here is a bit of George French’s “The Art and Science of Advertising” from ...

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by Brandon Hong Why would you use Blogs instead of a web site for your online business? You can definitely continue using a website in your online business. Combining a website and a Blog however offer a number of superior advantages in terms of traffic generation, marketing and efficiency which ...

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The ability to be persuasive is one of the most powerful skills in business – and it’s easy to master if you follow the science. In the last issue of MindPower Marketing, we covered two ways you could apply scientifically-proven persuasion techniques to your business. Here we look at two ...

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The answer is simple – it’s the same way your customer knows it — it sells! We are not all born copywriters, but we are all born customers. As a natural born customer, you can recognize good copy… Step outside yourself and read the copy fresh: does it reach out ...

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If you want better returns on your direct marketing dollars, you need to stand on the shoulders of marketing giants. If you do as they did, you’ll get the terrific results they got. With the changes brought about by modern technology, you might think that marketing is an entirely different ...

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