November 2006

If you want to be among the handful of businesses that are really successful, you need a ‘marketing mindset’. Following these nine principles will change the way you think about your business and your attitude toward promoting it to others. 1. Vision and purpose: With the marketing mindset, you are ...

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This is the final part of our series on applying the science of persuasion to your business. Today’s first tip is one of the most valuable secrets in marketing. Tip 5: Give People a Reason to Act Now Getting customers and prospects to make a purchase decision is usually a ...

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In 1904, a relatively unknown copywriter called John E Kennedy uttered three words that would change the face of advertising and persuasion forever. Those words were ‘Salesmanship in Print’. A simple description of advertising that has yet to be improved upon. Kennedy’s slightly more detailed description of what advertising is ...

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