June 2007

The problem with most marketing advice is that it’s all about strategy and tactics. The real secret of marketing success and business growth lies in the right attitude and mindset. The truth is most business owners and independent professionals are very busy but they are busy doing the wrong things. ...

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This is part 6 of your “Lost Secrets of Marketing Legends” mini-course. Guaranteed to give you hints, tips, and resources to help you create great advertising and copy. If you remember, back in part 3 we stressed that in order to be a successful marketer you need to acquire the ...

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In Part #4 we left you with a couple of teasing questions. Maxwell Sackheim’s terrific headline; “Do You Make These Mistakes in English?” was originally titled: “Are You Afraid of Making Mistakes in English?” We asked why did the first headline massively out-pull the second. And which single word was ...

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Not many seminars really stick in my mind – but one that does was a couple of years ago in Los Angeles. One guy had stayed up all night re-doing his presentation as a result of feedback he’d heard for other speakers the previous day. The result was one of ...

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Is your marketing based on what you want to say to your customers and prospects? Or does it take into account what THEY are already thinking and seek to make a connection between what they already want and what you are offering? One of the best ways to dominate your ...

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