July 2007

One of the secrets of getting your message across to prospects and customers is to communicate with them at an unconscious level. So it’s important to know that you need to repeat something consistently in order to reach the unconscious mind. In marketing terms, that means if you want to ...

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Most people make up their minds very quickly about whether to buy your product or service. These fast decisions are made unconsciously. So, if you want to influence them, you have to communicate at an unconscious level. As the unconscious mind is the domain of the emotions, successful marketing always ...

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Today I’d like to address the ONE THING that can make or break your journey to success: PERSEVERANCE. “Great works are performed not by strength, but by perseverance.” Samuel Johnson Be honest: how many times have you given up in the past? Once? Ten times? Dozens of times? You are ...

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In this modern age of instant gratification, it’s difficult to wait for something you want, isn’t it? We’re used to moving at a fast pace and having our needs met immediately. Moving through a process of growth and development seems to take forever. We want to reach our goals NOW, ...

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In the previous part, we revealed some common self-sabotaging behaviors and gave some helpful pointers on how to recognize and overcome them. Today we’re going to cover another very important part of success: focus. Have you ever had trouble staying focused? A lack of focus can best be described as ...

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