January 2008

The persuasive power of a marketing plan

Wherever you want to go – whether you’re going on a journey or running a business – you need some sort of plan or roadmap for getting to your destination. In business, that roadmap is your marketing plan. This should set out your destination clearly and define the steps you ...

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Even if you have a very persuasive marketing message, the secret of getting it across effectively is choosing the right tactics and tools. The problem many business owners face is that they either put all their eggs in one or two baskets and don’t use enough different marketing tactics or ...

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How to crack the persuasive marketing code

The secret of successful persuasion is being able to tailor your message as much as possible to each individual or at least to groups of similar people. As we saw in the previous post in this series, each of your potential customers filters things differently within their minds when faced ...

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The power of the mind in persuasive marketing

As the average person is exposed to hundreds of marketing messages every day, how do you get them to pay attention to yours? One of the secrets of being able to get your message across to prospects and customers is understanding a little about what is going on inside their ...

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Positioning yourself for persuasive marketing success

While you need to find the right market to target – as we covered in the previous step – it’s essential to give them a reason why they should choose you. They don’t care how great you think your company is, or how long you’ve been in business. They want ...

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