February 2008

Which of These Marketing Fears is Holding You Back?

Robert Middleton of Action Plan Marketing has identified the single thing that holds people back from success in marketing themselves and their businesses. He has reached his conclusion after working with hundreds of entrepreneurs and independent professionals over several years as a marketing coach. He has narrowed it down to ...

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NLP Nodcasts that can put you to profitable sleep…

Being interested both in the development of Internet technology and in the power of the mind, I was fascinated to learn that hotel chain Travelodge in the UK has invented a new way of helping people sleep better. They’ve combined the popularity of iPods with the power of Neuro-linguistic Programming ...

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NLP in Business: How To Build Rapport in Published Communication

In any type of communication, you want to quickly create a situation where your audience trusts you and feels comfortable with you. This is known in Neuro-linguistic Programming as rapport and, once you have it with someone, it is much easier to persuade them to your point of view. In ...

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NLP in Business: Achieving Trust By Building Rapport

As part of our series on using Neuro-linguistic Programming (NLP) in Business, this article looks at how building rapport can help you get better results from your communication and marketing. Rapport exists when there is a comfortable feeling of confidence and trust between two or more people. Where there is ...

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The Science of Robert Cialdini’s Six Rules of Influence

There is plenty scientific evidence to establish what techniques are the most effective in persuading someone. The two best-known and best selling books in this category are Influence by Robert Cialdini and Psychology of Persuasion by Kevin Hogan. Both authors are experts in the study of human behavior in this ...

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