March 2008

Is it really possible to have customers calling you — with no need for cold-calling, prospecting or hard-selling? It’s a big claim but one that’s made by the new book Gravitational Marketing by Jimmy Vee and Travis Miller. It outlines a system to help small businesses attract a steadily growing ...

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When you run your own business – especially online – it’s so easy to be busy all the time yet never find time to do everything that’s really important. In particular, it’s often hard to get the balance right between developing products, marketing and looking after existing clients. So one ...

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Following last week’s podcast on goal setting, where I explained a technique for improving your results by setting clear objectives, Tom Deeter of web2center asked me to talk about it more and to explain how people could use the technique specifically in social marketing to drive more traffic and attract ...

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Have you ever wanted to accomplish something but been unsure how to get started? Or maybe you set a goal and then couldn’t figure out the right actions to take? Sometimes getting to where you want to be is just like trying to find your way out of a very ...

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Here are two great tips from author Dave Lakhani on how to make your communication and marketing more compelling and persuasive. The first is to create a strong ‘persona’ that people will identify with and the second is to back it up with an emotional story. Following these tips can ...

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