January 2010

Thumbnail image for Goals: How Smart People Get Them and Why Most People Fail

You’ve probably set goals at some time in your life and perhaps even had some success at getting what you want. But the truth is most people usually don’t get the results they want from goal setting and this leads first to disappointment and then to them giving up on ...

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Achieving goals is partly about taking action but it’s also about having the right mindset and attitude for success. Here are three keys to a winning attitude. 1. Identity To achieve the success that you want, you need to be able to see yourself as an expert that offers solutions ...

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Thumbnail image for Promoting Your Expertise to Attract More Clients and Make More Profit

When you have established a powerful presence in your market and you have a packaged product or service, the key to profit is your success in promoting your offer. Promotion involves three key phases: Attracting interest from the whole marketplace Converting people who are already interested in you into subscribers ...

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Thumbnail image for How to Package Your Expertise for Maximum Profit

If you want to make the most of your expertise, you must ensure that your income doesn’t depend on how many hours you work. No matter how high your hourly rate, you can only work a limited number of hours and you can only be in one place at a ...

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Thumbnail image for How to Establish a Powerful Presence in Your Market

People are only likely to buy from you when they know something about you and what you can do for them. In the first step of this series on productizing your expertise, we looked at how to define the right market. However, when you have chosen your market, you don’t ...

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