March 2010

Thumbnail image for Persuasive Presentations 2: Psychology of Influence

To improve your communication and persuasive presentation skills and become a master of influence, it’s worth studying some of the scientific research in the field of persuasion. Here are five key principles that are common to a lot of the research on making your presentations and communication more persuasive. Credibility ...

0 comments Read the full article →
Thumbnail image for Bare Knuckle Selling: The Persuasive Approach to Making Sales

The key to persuasive selling is using the science of persuasion and influence within an effective system. That’s what’s offered in Simon Hazeldine’s book Bare Knuckle Selling. But Bare Knuckle Selling is not just a book on persuasive selling for salespeople. Virtually all of us have to sell ourselves to ...

1 comment Read the full article →
Thumbnail image for Persuasive Presentations 1: Secrets of Unconscious Persuasion

The key secret of persuasive presentations is that almost all communication happens at an unconscious level. That means that people are forming opinions about what you say without really knowing the reason why. But most people plan communication consciously and logically and that’s a big reason why most communication doesn’t work ...

1 comment Read the full article →