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“I Was Surprised at the Advice I Got From the World's Top Marketing Guru - But I Was Amazed at What Happened When I Followed It…” (And it's not what you're thinking) You can get the same priceless information right here. It's just one gem you'll benefit from in this treasure trove of long-lost and timeless marketing wisdom.
From The Desk Of:
Robert Greenshields Dear Friend I wasn’t surprised that Jay Abraham knew where to find the secret of successful advertising. (If he didn’t - as a marketing expert who has made many millions of dollars for his clients - who would?) But what did surprise me is that he didn’t direct me to a book of his own, or to one of his seminars (though I recommend both), nor did he send me to another modern master, like Gary Halbert or Dan Kennedy. No, he directed me to none other than Claude C. Hopkins. Claude C. Who? He's not exactly widely known in the same way as other legendary marketers like Henry Ford or P.T. Barnum. To be honest, I did vaguely remember having heard his name before but I couldn't see why he was relevant. It seems we'd forgotten Hopkins because he made his money making money for others — yet he was the greatest thinker in advertising history. He invented the money-back guarantee; he invented market testing; he invented coupons and the whole concept of sampling; he made fortunes for Joseph Schlitz and a hundred other clients. In the first two decades of the last century, when advertising was a turkey shoot, with as many fortunes lost as won, Hopkins figured out what makes people buy. He figured it out logically, systematically, you might even say scientifically—and that’s what he called his book: Scientific Advertising. So, when a modern legend like Jay Abraham turned me on to this book. I just had to check it out - and boy am I glad that I did. For me, “Scientific Advertising” was a revelation, absolutely astounding in its simplicity and its depth. No wonder Jay said he had read it, literally, 100 times. “It will transform your business life,” he’d said. Well, it did just that. I began to apply the book’s principles and before I knew it, my letters were pulling and my sites were selling. Samples, guarantees, research… It was all here, and the principles hadn’t changed in 80+ years. I saw all my clients and all my prospects in a whole new light. Rare Marketing Manuscript # 1:
Jay Abraham isn't the only advertising great to rave about "Scientific Advertising." Ask every direct response marketer or advertiser and they will all mention this incredible resource. David Ogilvy, who Time Magazine described as “the most sought-after wizard in the advertising business,” had this to say about this book:
You may need to read this one seven times as well, just like David Ogilvy did. (Think what he'd have done for his clients if he'd read it 100 times, like Jay Abraham.) So far, I've read it five times - there's not many books that I can say that about but it's not just an easy and engaging read, it's highly rewarding. I pick out new bits and pieces every time. Here are just a few incredible gems you’ll find in this book:
Jay Abraham had said that Scientific Advertising would transform my business life. And so it had. The book got me thinking about business life at large, and about the history of the advertising industry, and in particular about those early rough-and-tumble days when Hopkins was making his fortune (and everyone else’s)… Hopkins, extraordinary though he was, couldn’t have been the only genius to mine gold out of those formative years. So I started asking around; I button-holed every heavy-duty marketer I could get a hold of—there had to be more ancient wisdom out there… I found out good news and bad news. The good news? I was right—several thinkers had written on the same deep and timeless level as Hopkins. And just like Jay Abraham, today’s marketing wizards all swore by them—eternal insights, I was told, why people really buy, how to never waste a promotional dollar… The bad news was that if I thought Scientific Advertising was a well-kept secret, it seemed these other texts were impossible to find! They’d all been out of print for ages, nothing in the library, nothing in the musty, wonderful out-of-the-way bookstores, and just about nothing online, where everything is supposed to be available, old, new, borrowed or blue. But now I was on a mission. Nothing was going to stop me, and nothing was going to get by me. The book that more high-powered people had raved about than any other was called Tested Sentences That Sell by a man named Elmer Wheeler. So I set out to find it, come hell or high water. But it was well worth it and the experts were right—this was sheer genius. What had happened was this. In 1937, corporations across the country commissioned Wheeler to set up his “Word Laboratories” and find out winning sentences to sell their goods. Wheeler realized that sales people in the stores weren’t asking their customers the right questions. So he tried and tested 105,000 sentences on over 19,000,000 customers (such a feat would not be viable nowadays). He found out exactly what sentences worked like gangbusters. And those same sentences still work today. And one in particular, on Page 15, worked rather spectacularly. Now, I just couldn’t let this incredible information stay lost forever. I wanted to let everyone know about it. So I decided to resurrect it and make it available. It’s Crazy, But The Secrets To Your Marketing Success Could Be Sitting in This Long-lost Manuscript and Others Like It. Rare Marketing Manuscript # 2:
The words and phrases that Wheeler tested and found to work were so simple that anyone could have thought them up. But so original, that no one ever did. Inside “Tested Sentences That Sell” you’ll get: 32 Chapters of straight-to-the-point, no nonsense ideas that will help you sell more. Such as:
And if that’s not enough, look closely at these:
The ideas in this book are so simple, so down to earth, it’s amazing everybody doesn’t use them. Even 30-year veteran sales people don’t know a tiny fraction of all these secrets. If these simple secrets can work for me, they will work for you, whatever business you are in. After Hopkins and Wheeler, I realized that all this just couldn’t stay hidden. I realized that the world’s big enough for me to make a handsome living following these principles, and a few hundred more marketers besides. It’s no skin off my nose, I thought, if these secrets get out and other people energize and empower their businesses as well. And then I saw—why hadn’t it hit me long before?—that far from hurting me, getting these powerful marketing secrets out could actually do me a lot of good. That’s when I decided—I’m not just going to find these great books, I’m going to track them down and get the rights to them and republish them. I’ll publish a whole set, I promised myself. Maybe, just maybe, I could revolutionize today’s marketing the way those gifted people did for their industry back then. And internet marketers, at least the ones in their right minds, i.e. the ones that want to make some more money, would kill to get their hands on this killer stuff. But if the word got out, and I had the rights, then they wouldn’t have to kill for it: they could just give me a few bucks and take it away. Well, I did track them down. I scoured every dusty corner of every bookstore and library, and some very dusty websites, and I found them. I turned up two more works just as powerful and just as instructive as Hopkins and Wheeler. I paid an arm to a gifted lawyer, and a leg to a cantankerous specialist book dealer, and now all four books are mine to sell.
Think about it. Any one secret or idea contained within these hard-to-get classics could transform your business. But there’s not just one, but literally scores of great ideas hidden away in them. You may be thinking: “But my business is different.” But by studying these manuscripts and applying the ideas, you’ll find that the secrets within, work just as well regardless of what business you’re in. And just because they were written almost a century ago, it doesn’t mean that those same principles don’t work in today’s market – because they do. The laws of selling and advertising haven’t changed over the years. Even if you were to go back to the days of Caesar, these secrets would have worked. Because human nature just hasn’t changed one iota. They would have worked then, they worked for the legendary marketing giants that wrote them, they’ve worked for us, now they can work for you. But here’s a simple way to find out if this information will work for you. Answer these questions:
If you answered “yes” to any of these , then you’ll find these four manuscripts are exactly what you’ve been looking for. Can’t wait? Click Here to Order Now! It doesn’t matter if you sell on-line, off-line or a bit of both – the secrets contained within these 4 classics will help you grow your business with immediate effect.
Could The Secret to Marketing Success Be Found in These 4 Long Lost Classics Written Nearly a Century Ago? On top of "Scientific Advertising" and the highly recommended, “Tested Sentences That Sell”, you will also get two other classic manuscripts in a package called: “Long Lost Marketing Secrets.” The other marketing gems are:
Uncover The Forgotten Secrets Within These Long Lost Manuscripts Written Almost 100 Years Ago and Find Out How You Can Make Your Fortune Just Like The Advertising Giants Did That Wrote Them. Each of these classics is jam-packed with secrets. Some techniques and phrases well-known today were actually invented by these geniuses of marketing. But there are also lots of hidden “nuggets” in these manuscripts. Many secrets that are long forgotten and not widely used today. Next you’ll get… Rare Marketing Manuscript # 3:
This little-known book was discovered in Max Sackheim’s: “My First 60 Years in Advertising”. Max Sackheim is the mail-order genius famous for the classic headline: “Do You Make These Mistakes in English” that ran un-challenged for over 40 years (a record that still remains unbeaten). Here’s what he says about this work:
This book is an absolute treasure trove of psychological reasoning and insight into what makes people buy and respond to advertising. Although some of the expressions are slightly dated – the concepts are just as valid today as they were nearly a century ago when Professor Scott first introduced them. In fact, it’s a fair bet that not 1 in 100 so-called “gurus” could even tell you who Professor Scott was. But their borrowed ideas and much of their “secret” information is probably derived from what he discovered all those years ago. To be honest with you, this is a classic manuscript and then some, and it is fairly hard to read. The secrets are in there but, you’ve just got to search a little bit harder that’s all. You may want to read this book several times before some of the points are rammed home to you. However, you don’t necessarily have to do that. Some of the out-dated material has been edited out and the bullet points below highlight all the most important points for you, so you can get straight down to the nitty-gritty:
And this is just the tip of the iceberg – because you’ll also discover:
At 140 pages, this one advertising classic would be worth every cent of this special offer. But there’s still more…… Rare Marketing Manuscript # 4:
5,063 letters were analyzed and only 72 were chosen based only by the results achieved (the only real measure of success). The outcome was an incredible collection of 72 letters analyzed and dissected for you. You can copy, amend and use any of these letters. Use them as templates for your own mailings or just get the ideas to write your own and catapult your company’s profits. Here’s what these letters can do for you:
These 4 Priceless Marketing Classics Are A Must For Your Resource Library. Surely, you’ll agree that “Long Lost Marketing Secrets” is indeed a whopping collection of really hard-to-find classics that contain a whole wealth of information. Information that has only been available to the privileged few. Over the last 80 years or so, the secrets contained within these manuscripts have been slowly left behind and forgotten. The few that did know of their existence clearly kept this to themselves (and with good reason). But now, they’re not a secret anymore. You can get them right here.. So, What’s The Cost of This Incredible Collection? Not as much as you may think. And certainly nowhere near the amount you’d pay to track them down yourselves (even if you could). Frankly, one of these classics cost over $150 and another over $100. The Elmer Wheeler copy was actually borrowed, but it was still painstakingly hard to get hold of. Truth is, Walter Dill Scott’s 1908 classic cost over $100. But you get it as part of this amazing package, for a fraction of that. In fact, I challenge anybody to find these – anywhere. “$100 Challenge”
Here’s my bold proposition. I’ll pay anybody $100 cash if they can provide me with exact information on where to find good condition original copies of all 4 of these priceless manuscripts. Now that’s what I call a fair challenge. Isn’t it? However, instead of banging your head against a brick wall looking for these long-lost manuscripts – Click Here to Order Now! No, that’s not a misprint. And, that’s still not all, because … to make this offer absolutely irresistible to anybody who is serious about wanting to grow their business…. You Also Get 3 Free Bonuses For Acting Immediately. Yes, 3 exclusive Free Bonus items are included if you act now. These alone are worth much more than the $37 asking price. Just take a look: Bonus #1 “Obvious Adams” ($10 value) Here’s the story of a young man who rose from mediocrity to become a successful (and rich) businessman; copywriter and then vice-president of the company. This book, written over 80 years ago contains lessons that apply equally well in today's markets. His commonsensical approach to problem-solving made his contemporaries whack themselves on their heads at the simplicity of it all. And that’s why you could profit by reading and applying Adams’ wisdom. Adams’ “Back to Basics” methods dug-out the facts, found out what people wanted, and just gave it to them. Sometimes the simplest solutions are the best. Adams thought so. And so should you. Take a leaf out of Adams’ methods to out-think, and outmaneuver your opposition. And even today, just as in Adams’ time,
marketers want to over-complicate matters. All these books were praised by advertising greats past and present. But "Obvious Adams" in particular was recommended by both David Ogilvy and Ted Nicholas. You can learn lots from Adams and how he applied his logic and use it to your advantage. Bonus #2 “41 Great Ads and What Made Them Great” ($19.95 value) Here is a unique selection of 41 of the greatest ads ever written, together with a short analysis of why they worked for their creators and why you should study them. Among these you will find: Claude Hopkins’ successful Pepsodent campaign; Maxwell Sackheim’s “Do You Make These Mistakes in English?”; John Caples’ “They Laughed at Me When I Sat Down at The Piano”; and David Ogilvy’s “At 60mph, The Loudest Noise From This Rolls Royce Comes From The Electric Clock.” And many other proven winners. This collection deserves careful study. Use the “Big Idea” behind these money makers for your promotions. You won’t find this exclusive collection of ads anywhere else. Bonus #3 “82 Rules of Advertising”. Written way back in 1908 by Louis Rommel Jr. ($14.95 value) Although written about 100 years ago, this ‘check-list’ is just as valid today as it was then. It will ensure your ad has all the ingredients of success. Pre-test your ads with this secret check-list and you will never worry about your ads pulling again. It worked 100 years ago, it can still work for you today.
“Your
100% Satisfaction Guarantee”
Your success in using these powerful long-lost secrets is unconditionally guaranteed. Here’s my 100% iron-clad, bullet-proof, no quibble, no-hassle, no-probs, money-back guarantee:
Now, is that a great deal, or what? And that’s how confident I am that you will find dozens of nuggets of secret information within these long lost marketing manuscripts. So, what have you got to lose? You can now try out these classics yourself and see if they work for you. I'm so confident that they will, that’s why I'm offering such a generous guarantee. There is no risk on your part at all. The risk is entirely mine. If “Long Lost Marketing Secrets” doesn’t produce sales and profits for you then I'm the loser, not you. Here’s a Quick Reminder of What You’ll Receive By Ordering These Long Lost Marketing Secrets
To get instant access (24 hours a day, every day) to your copy of these 4 timeless classics and all 3 FREE bonuses - Click Here to Order Now! Why struggle to find the right way to sell your products and services? You can get the wisdom from advertising geniuses of yesteryear by getting your hands on these long lost marketing secrets, right now. Click Here to Order Now! and start to profit from these well-kept secrets. Some other top marketers got wind of what I was doing with these secrets and they thought I was crazy for “letting the cat out of the bag”. They also think I should be selling all these secrets for at least $200, if at all. They may well be right. And most likely I will be raising the price shortly after this introduction. I might even have second thoughts about these secrets being too good to keep to myself. After all, you might use them to outsell me, right?
To your marketing success,
Robert Greenshields P.S. These 4 long-lost, almost forgotten secrets are essential reference for anyone serious about marketing their business. The secrets contained within each volume are just not easily available anywhere else. P.P.S Each one of these titles is highly regarded by many successful marketers. And together they form a solid foundation of advertising and marketing principles and practices. Plus, they’re an incredible bargain! Heck, they are being offered at almost the same price that they were sold when written…decades ago. Hundreds of dollars and months and months of researching have been spent locating these long forgotten manuscripts. Dozens and dozens of hours have been expended re-typing, editing, re-editing and getting each manuscript into PDF format so that you can profit from them – and now they’re all yours for only $37. This really must be the bargain of a lifetime! |
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