How to Package Your Expertise for Maximum Profit

by Robert Greenshields
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If you want to make the most of your expertise, you must ensure that your income doesn’t depend on how many hours you work.
No matter how high your hourly rate, you can only work a limited number of hours and you can only be in one place at a time.
So, to make more profit, [...]

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How to Establish a Powerful Presence in Your Market

by Robert Greenshields
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People are only likely to buy from you when they know something about you and what you can do for them.
In the first step of this series on productizing your expertise, we looked at how to define the right market.

However, when you have chosen your market, you don’t just want presence in the market place. [...]

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5 Keys to Positioning Your Expertise for Maximum Profit

by Robert Greenshields
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If you want to make the maximum profit possible from your expertise,  you need to position yourself as the go-to expert in a clearly-defined and profitable market.
The first step in that process is getting to know and understand your target market. When you do that, you’ll find it’s easier to:

Find more of the customers you [...]

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Psycho-Cybernetics and the Three Keys To Success

by Robert Greenshields
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While many books have been written about how changing the way you think can transform your results, I believe one stands above all the others.
That book is Psycho-Cybernetics by Maxwell Maltz.
It may have a crazy name and it may lack the jazzy marketing of more recent publications.
But his ideas have been repackaged by others and [...]

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Success in Business – Why It Won’t Happen Without a Clear Sense of Purpose

by Robert Greenshields

Many people don’t achieve the business success they should because they don’t have a clear purpose.
Whether you’re starting a completely new business or just launching a one-off marketing campaign, it’s just like setting off on a journey.
If you don’t know exactly where you want to go, you’ll never be able to get there.
Imagine turning up [...]

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