by Robert Greenshields
If you want to make the maximum profit possible from your expertise, you need to position yourself as the go-to expert in a clearly-defined and profitable market.
The first step in that process is getting to know and understand your target market. When you do that, you’ll find it’s easier to:
Find more of the customers you [...]
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by Robert Greenshields
While many books have been written about how changing the way you think can transform your results, I believe one stands above all the others.
That book is Psycho-Cybernetics by Maxwell Maltz.
It may have a crazy name and it may lack the jazzy marketing of more recent publications.
But his ideas have been repackaged by others and [...]
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