If you want to make the most of your expertise, you must ensure that your income doesn’t depend on how many hours you work. No matter how high your hourly rate, you can only work a limited number of hours and you can only be in one place at a ...
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People are only likely to buy from you when they know something about you and what you can do for them. In the first step of this series on productizing your expertise, we looked at how to define the right market. However, when you have chosen your market, you don’t ...
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