Information Products

The reason many people fail to communicate their expertise effectively is that they hesitate to write. Even although many studies show that public speaking is one of the most common fears among adults, the truth is that most people are also scared to commit their ideas and thoughts to writing. ...

2 comments Read the full article →

While it’s important to have the expert mindset, you’ll only make money from your expertise if it’s something people are willing to pay for. So, while Step 1 of this series on More Profit from Your Expertise was about identifying areas where you have expertise, this one is about deciding ...

3 comments Read the full article →

The biggest reason so many people fail to make the most of their expertise is that they don’t recognize the value of their own skills and knowledge. Because nobody is responsible for appointing people as ‘experts’, most people don’t value their own expertise highly enough and fail to make the ...

3 comments Read the full article →

In today’s fast-changing world, your biggest asset is not what you have in the bank or whose details you have in your Rolodex. Your marketing success will depend on your own expertise and how well you take advantage of it. Whether you have professional knowledge as a global tax specialist ...

0 comments Read the full article →