There is plenty scientific evidence to establish what techniques are the most effective in persuading someone. The two best-known and best selling books in this category are Influence by Robert Cialdini and Psychology of Persuasion by Kevin Hogan. Both authors are experts in the study of human behavior in this ...
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The field of persuasion has been well researched over recent years and there is plenty scientific evidence of what is successful. The two best-known and best selling books on the subject are Psychology of Persuasion by Kevin Hogan (followed recently by another title with new information called Science of Influence) ...
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