Neuro-linguistic Programming

7 Ways to Use Guarantees to Boost Your Sales

One way to use the concepts of Neuro-linguistic Programming and hypnosis in marketing is by helping your prospect or customer imagine life in the future using your product or service. Part of your task is to make that as easy as possible by removing the risk for them. The way ...

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NLP Nodcasts that can put you to profitable sleep…

Being interested both in the development of Internet technology and in the power of the mind, I was fascinated to learn that hotel chain Travelodge in the UK has invented a new way of helping people sleep better. They’ve combined the popularity of iPods with the power of Neuro-linguistic Programming ...

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NLP in Business: How To Build Rapport in Published Communication

In any type of communication, you want to quickly create a situation where your audience trusts you and feels comfortable with you. This is known in Neuro-linguistic Programming as rapport and, once you have it with someone, it is much easier to persuade them to your point of view. In ...

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NLP in Business: Achieving Trust By Building Rapport

As part of our series on using Neuro-linguistic Programming (NLP) in Business, this article looks at how building rapport can help you get better results from your communication and marketing. Rapport exists when there is a comfortable feeling of confidence and trust between two or more people. Where there is ...

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