NLP

In 1908, a young American journalist called Napoleon Hill began a 20-year study to discover the secrets behind the success of the country’s top business leaders. A century later, the best-known result of his work – the book Think and Grow Rich – has sold many millions of copies worldwide ...

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If you are a coach or consultant, a large part of your success in helping clients depends on how well you understand how people’s minds work. The more you know about fields such as psychology and Neuro-linguistic Programming, the more effectively you can help businesses create more effective teams, make ...

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One way to use the concepts of Neuro-linguistic Programming and hypnosis in marketing is by helping your prospect or customer imagine life in the future using your product or service. Part of your task is to make that as easy as possible by removing the risk for them. The way ...

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Being interested both in the development of Internet technology and in the power of the mind, I was fascinated to learn that hotel chain Travelodge in the UK has invented a new way of helping people sleep better. They’ve combined the popularity of iPods with the power of Neuro-linguistic Programming ...

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In any type of communication, you want to quickly create a situation where your audience trusts you and feels comfortable with you. This is known in Neuro-linguistic Programming as rapport and, once you have it with someone, it is much easier to persuade them to your point of view. In ...

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