persuasion

Persuasive Communication: Introducing the Secrets of Influence

One vital factor separates the most successful people in any walk of life from the rest. Whether they’re standing for high political office, seeking to establish a profitable business or building a career in a large organization, the secret of their success is always the same. The secret is… they ...

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How to Set Up Your Own Profitable Coaching Program

One of the most appealing aspects of marketing your own information products is that you can quickly create an eBook and sell it from your website for $50. You don’t have to be great with numbers to realize that selling just 100 a month gives you a nice $5,000 income. ...

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Two Secrets of Persuasive Marketing from Dave Lakhani

Here are two great tips from author Dave Lakhani on how to make your communication and marketing more compelling and persuasive. The first is to create a strong ‘persona’ that people will identify with and the second is to back it up with an emotional story. Following these tips can ...

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7 Ways to Use Guarantees to Boost Your Sales

One way to use the concepts of Neuro-linguistic Programming and hypnosis in marketing is by helping your prospect or customer imagine life in the future using your product or service. Part of your task is to make that as easy as possible by removing the risk for them. The way ...

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The Psychology of Kevin Hogan’s 10 Laws of Persuasion

The field of persuasion has been well researched over recent years and there is plenty scientific evidence of what is successful. The two best-known and best selling books on the subject are Psychology of Persuasion by Kevin Hogan (followed recently by another title with new information called Science of Influence) ...

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