Why most marketing advice for small business is wrong

The problem with most marketing advice is that it’s all about strategy and tactics.

The real secret of marketing success and business growth lies in the right attitude and mindset. The truth is most business owners and independent professionals are very busy but they are busy doing the wrong things.

From my experience as a business owner and coach, the four keys of successful marketing and therefore of a thriving business are:

Psychology: the attitude and mindset for success.
Positioning: operating in a distinct niche where people have a reason to choose you.
Persuasion skill: being able to convince people to do business with you.
Planning: having a calendar of regular and specific actions to promote your business.

These are the four cornerstones of the MindPower Marketing System, released this week.

In the press release, announcing the System, I made the following comments:

“Different studies show that by far the biggest cause of failure in smaller businesses is that the owner lacks the right skills and knowledge.”

That was certainly my experience. When I set up my own business, I wasn’t prepared for the marketing challenges. The truth is that theory goes out the window and you have to think differently.

But now I’m frustrated at seeing people who take a major risk by starting their own businesses continuing to hold themselves back from their true growth potential. That’s one of my biggest motivators.

There’s no reason why most businesses can’t be more successful – provided they have the right combination of success mindset and persuasve marketing skill.

That’s what the MindPower Marketing System is all about. Discover how it can help you transform your business results and your lifestyle.